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United Kingdom

Outline Artists illustration agency

Appy Fizz

Appy Fizz

Brand films

Client: Sagmeister & Walsh / Appy Fizz

Working with design and branding agency Sagmeister & Walsh, Karan Singh created a series of animations and illustrations for the rebrand of Appy Fizz, a popular Indian soda. Symbolic of the drink's fizzy bubbles, circles were used to define a bold visual language for the project. The campaign features Appy Fizz brand ambassador and Bollywood star Priyanka Chopra.