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Rob Bailey's Choose Love Smirnoff bottles

Outline Agency

When Smirnoff challenged Design Bridge to come up with a new way to celebrate love for Pride 2017, the brand design agency initially took inspiration from an image in Rob Bailey's portfolio of two men embracing (created for TUSK magazine).

They then commissioned Rob to collaborate with them on a series of six bottles, one in each colour of the Pride flag. Rob created six new images of embracing couples to adorn the Choose Love limited edition bottles. Each image was carefully crafted to ensure that the set of six represented national diversity and inclusivity.