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Andreas Neophytou for Microsoft Lumia

Outline Agency

New years resolutions. Always good to make them, invariably tricky to stick to 'em. This year, Microsoft has set out to lend a hand with a global campaign for its Lumia range of products which centres around an online app which turns users’ resolutions into unique digital artworks that can be shared via social media.

OA's Andreas Neophytou was one of five illustrators commissioned to create a suite of illustrated assets for the app. Users simply pen a pledge, choose which artist's theme they'd like to work with and then the app randomly arranges said artist's illustrated assets, scattering them on a digital canvas to ensure each generated image is unique. 

The various illustrated elements Andreas created for the campaign

The various illustrated elements Andreas created for the campaign

The other four artists to contribute to the campaign are Hey Studio, Magnus Voll Mathiassen, David Foldvari, and Stuart Patience. Make your own resolution here: http://www.microsoft.com/en-gb/mobile/make-things-happen/